Hohe Mark Steig
Years
Business segments
Services
Destinations
Red thread.
Guiding theme.
Connects.
Inspired by and derived from the DNA of the Hohe Mark Steig Nature Park – the connecting streams, the desire to connect the highlights and the vision “From patchwork quilt to vision of the future”, the positioning approach “my bond with nature” was developed. This red thread, tailored to the product, was translated into themed and emotional points of contact, which contribute both to the visible and tangible differentiation of the Steig and to the differentiation of the nature park as a destination. Matching activities for the opening series in 2021 round off the sharpening and differentiation of the Hohe Mark Steig flagship product in the Hohe Mark Nature Park.
Red thread.
Guiding theme.
Connects.
