erlebnisplan AG

What a wonderful milestone for erlebnisplan! The new signage for St. Gallen’s favourite spot, ‘Drei Weieren’, has been recognised by the German Design Council in the Sign Posting category. The project beautifully demonstrates how recreational spaces can be revitalised in a sustainable way: through intuitive wayfinding, seamless integration into the topography, and a one-stop approach covering everything from strategy to infrastructure.

Click here to see the winning project!

In June 2025, the new pedestrian tunnel in Harderband was officially opened. The section between Isleten and Bauen is considered one of the most beautiful on Switzerland's prominent trail. However, due to various rockfalls, for years it ran largely through the road tunnel.
Now, atmospheric staging formats, from projections to graffiti, highlight the tunnel sections. They tell stories of moments in Swiss history and fundamental values that have shaped and continue to shape our understanding of coexistence.
Light installations create atmosphere, tell stories and accentuate the unique materiality of the tunnel structures. A thoughtful staging that creates a connection between the past and the future, between tradition and innovation.
The real highlight, however, remains the breathtaking landscape that is revealed again and again through the rock openings.

Read more about the tunnel highlight

On 13 May 2025, the first Alpine Experience Trail in the canton of Schwyz was opened on the Rigi. This joint project between Schwyz Tourismus AG, the Rigi Alpine farmers, UAK, Rigiplus AG and erlebnisplan AG raises awareness of traditional Alpine farming.

With audio plays by Farmer Margrit and analogue stations, accompanied by Reto and mountain dog Barry, young and old alike can experience the world of the Alps in a playful way. A unique destination for the whole family.

More about the hiking trail

We are delighted to welcome Larissa Fischer to the Production team! She has been with us since 12 May 2025 and brings not only sound technical knowledge, but also a wealth of experience in the planning and implementation of adventure worlds. Her background as an industrial engineer in wood technology is just as valuable as her flair for feasible solutions.

With her structured, pragmatic manner and her clear view of processes, Larissa is a great addition to our team in Lucerne. Great to have you here - we look forward to working on many projects together!

Get to know Larissa here!

Playful learning, conscious enjoyment - the new Föhrenwäldli in Schmerikon

A place to linger, play and marvel: the popular meeting place in Föhrenwäldli has been given a new lease of life! Together with the tourist office and the local community of Schmerikon, we at erlebnisplan were able to rethink and redesign the playground - close to nature, suitable for children and with plenty of spirit of discovery.

Discover more here!

We are delighted to welcome Michael Bryla as a new/permanent member of our team in Germany! With his expertise and creativity, he will significantly enrich the further development of our tourism projects.
His passion for innovative interior design and sustainable tourism promotion makes him a valuable addition to our team.
With Michael on board, we are looking forward to exciting new ideas and a successful collaboration. Together with him, we want to continue to set standards and make the tourism infrastructure of the North Eifel region fit for the future.

Welcome, Michael! We look forward to working on projects together and to actively shaping the future of tourism!

Meet Micha here!

We are delighted to welcome Thomas Koller as a new team member in our Consultancy and Strategy Development department!
Thomas not only has a wealth of experience - including as Head of Hotels & Catering at Pilatus-Bahnen AG - but also a keen sense of the needs of guests, hosts and entire destinations. Whether it's Swiss Youth Hostels, where he built up revenue management, or remodelling projects, which he has accompanied as project manager: Thomas knows the industry inside and out.
With his nationwide network, his strategic thinking and his open, down-to-earth manner, he is a real asset to our team - and we are looking forward to everything that is to come!

Get to know Thomas here!

The tourist information centres in the North Eifel are being rethought! Eleven modern experience centres with innovative design and multimedia highlights will be built by 2026. At five locations, ‘adventure cinemas’ will invite visitors to immerse themselves in the region's nature and culture. A new corporate design with a heart motif will also ensure a high recognition value and symbolise the emotional connection to the region.

Click here for the report of the Eifel Tourismus GmbH

Together with partners, we have developed various sub-projects for the destination Lech Zürs, which will be realised in the coming years to further strengthen Lech as a refuge for special and emotional experiences. The Lech Bergbahnen film takes you on a visual journey to make the visions tangible.

Click here for the short film

As a member of the erlebnisplan Deutschland team since February 2024, Barbara Hölschen contributes her structured view of processes and developments. She is passionate about learning and meeting places, which she sees as places where people feel comfortable and can both learn intrinsically and experience something remarkable.

Find out more about our new business field here

With ‘Rocky's Winter Adventure’, the Niederhornbahn offers a new attraction for families: a around ten-kilometre-long theme and hiking trail from the Niederhorn to Waldegg with stations about wild animals such as ibex, whereby Erlebnisplan was involved in the detailed planning and implementation.
The themed trail with Rocky was successfully opened on 21 December 2024.

Click here for the report in the Jungfrauzeitung

Erlebnisplan is strengthening its sphere of activity in Ticino with the joint venture ‘Spaziotre’. With Omnis Vision and Elia Frapolli, we are delighted to have two strong co-operation partners at our side to tackle new challenges together.
Spaziotre combines three outstanding areas of expertise with which complex projects can be successfully approached, accompanied and implemented, from strategic consulting and conceptualisation to implementation support and project management.

spaziotre