Männlichen
Years
Business segments
Services
Destinations
Picture book.
Character.
Synergies.
Where dreams come true and children’s book characters come to life: Together with the creator of the picture book-cow “Lieselotte” Alexander Steffensmeier, the publishing house and the mountain railway used the existing potential and created another experience format for one of the most widely read children’s books in German-speaking countries. The concept development focused on the win-win potential of a promising partnership. The result is a humorous and adventurous children’s adventure trail which, thanks to the charming and fitting personality of its main character, fits perfectly into the setting of the Männlichen panorama mountain.
Picture book.
Character.
Synergies.