Strategy meets passion:
The team behind erlebnisplan.
For over 15 years, erlebnisplan AG has been transforming complex ideas into tangible spaces. We are an interdisciplinary team of strategists, planners, and creative minds who share one thing in common: a passion for places with character that tell stories and leave a lasting impression on people.

Our foundation: values that create identity and substance
Curious: We search for the «why». We look behind the façade and question conventions in order to discover the «gene pool» of a place. This joy of discovery is the driving force behind our tourism concepts and ensures that we are constantly breaking new and surprising grounds.
Respectful: Preserving heritage, living appreciation. We respect the history and substance of a place—whether in nature or local identity. For us, respectful cooperation with our customers and partners is the foundation of every successful destination development.
Refined: aesthetics meets precision. Our solutions combine creative storytelling with technical precision and economic sensibility. We love the details that surprise guests and work seamlessly in the background.

One team, all skills.
Our team includes designers, architects, scenographers, and tourism experts who work hand in hand. Why? Because a great place can only be created when strategy, design, and technology are considered together from the outset. We are large enough to handle complex, large-scale projects and small enough to offer personalized, individual advice.

Milena Koch
Marketing & Administration

Eleonora Berra
Production Assistant

Christian Billau
Strategy

Paolo Friz
Conception

Larissa Fischer
Project Management, Production

Matthias Imdorf
Strategy, Conception

Rafael Koller
Illustration

Kamiel Vorwerk
Conception

Lea Tschudi
Project Management, Production

Michael Bryla
Planing & Design

Barbara Hölschen
Concept, strategy, organisational development

Pinto Galli
Design, Construction Planning

Fabiana Dondiego
Project Management, Production
Networked knowledge, specific reinforcement.
Our associates complement us precisely with their specific expertise. We bring together the minds that make your project unique. Why? Because first-class results require specialized collaboration. Agile in conception, precise in implementation.

Martina Berger
Exhibition and art production

Fabienne Fouquez
Architecture & Location Development

Christa Häberlin
Tourism consultant

Sonja Rogger
Graphic & Web Designer

Thomas Koller
Hospitality Consulting

Andrea Joller
Architecture & Interior Design

Silvia Schlecht
Associated Austria

Fritz Gillinger
Concept, Text, Storytelling

Ueli Kaufmann
Project Management

Elia Frapolli
Tourism consultant

Beat Wälti
Strategie, Beratung

Barbara Stieff
Concept, Text, Storytelling
Kunden & Partner
Our portfolio extends from Switzerland to Austria, Italy, and Germany. Whether it’s a mountain railway, an exclusive tourist destination, an attractive living space, or an oasis of well-being, we passionately apply our knowledge and creative potential to serve all our customers. Over the years, we have built up a broad network to provide our customers with the best possible expertise.






