Graubünden
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Sculpture.
Identity.
Digital.
Experience the most beautiful sights of Graubünden individually – on a tour on the Alpine Circle. The touring product launched by Graubünden Ferien is given an unmistakable visual identity with a sculptural guidance system. In an exciting process with the artist Peter Leisinger and sculptor Alex Wicki, a modular guidance system was developed that simultaneously conveys information to the touring guest via a digital interface. The sculptural portals and functional steles reference the brand and unique landscape of Graubünden in their formal language and materiality.
Sculpture.
Identity.
Digital.
