erlebnisplan AG

The Rigi Alpine Experience Trail is a successful example of how diverse interest groups in the mountains can create a meaningful experience for everyone. Together with Schwyz Tourism AG, the Rigi alpine farmers, the UAK and Rigiplus AG, we were able to design the new Alpine Experience Trail and support its implementation.
The staging, which impresses with its limited structural interventions, sensitises visitors to the traditional alpine farming on the Rigi and creates mutual appreciation and added value.
The main protagonist, alpine farmer Margrit, provides insights into various facets of modern alpine life on the Rigi in entertaining audio plays that can be accessed via QR codes, without romanticising or exaggerating it. Meanwhile, Reto, Margrit’s grandson, and his mountain dog Barry guide the children from station to station in an analogue way. Fact-based entertainment on the alp for the whole family.