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Swiss Authors' Path, Olten (CH): A town of internationally renowned writers lets its guests and residents alike feel the literary heartbeat.
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The success story of the Olten LiteraTour city and the Swiss Writers' Trail began in 2016. For its 5th anniversary, this interactive theme trail in the urban context was enriched with an exciting crime tour and word-acrobatic short stories.
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Olten authors Alex Capus, Franz Hohler, Pedro Lenz and other writers entice you to walk and listen on audio tours. The stories are read aloud by the people themselves and are closely linked to the personality and location.
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Thanks to @oltentourismus, we were able to accompany this project from the first idea sketch, creation of the Olten LiteraTour brand, to the development and implementation of the touchpoints and recently with the expansion of the content! A profile-raising offer where local players not only recognise themselves, but also actively contribute.
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#swisswriterspath #LiteraTour #olten #culture #identity #refined #experience plan

Swiss Author’s Path, Olten