erlebnisplan AG

The potential analysis of Lake Uri laid the foundation for this intercantonal tourism development concept “Cradle of Switzerland”.  With a clear vision, a mission, a strategic approach and the derivation of measures, the foundation was laid for making this mythologically and historically important area even more attractive. With a stringent storyline, impulses were set in the present and for the future. Analogue and digital touchpoints, target group-specific product and offer packages, as well as the communication portal bring the famous sites and museums together and create an unmistakable overall experience.