erlebnisplan AG

The Alpine Trail in Malbun was opened in June! We would like to thank Liechteinstein Marketing for the great cooperation!
The result is a themed trail with interactive stations around the valley of Malbun. Visitors are accompanied by the local boy Noah and his friend, the eagle Darius, who give them an insight into the topics of tourism, Alpine culture and nature. The trail leads past the Pradamee-Alm, where cheese specialities can be made and tasted.
The Almerz is a hand-carved Liechtenstein treasure. For centuries, it has been used to decorate the cattle at the cattle drive. After a happy alpine summer, this symbol adorns the stables of the Unterland.

Alpherzweg Liechtenstein

Erlebnisplan is pleased to announce the appointment of Beat Wälti as new Project Manager for Strategy and Consulting. With his extensive experience and expertise, Beat Wälti will enrich the Erlebnisplan AG team and make a decisive contribution to the further development of the company. Wälti brings a wealth of experience from various positions in tourism, including senior roles at Switzerland Tourism, Pilatus-Bahnen AG and Lucerne Tourism. Most recently, he was Managing Director of ZERMATTERS, the leading organisation for outdoor experiences in Zermatt. Under his leadership, ZERMATTERS has experienced significant growth since its foundation in June 2019.

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Our team at erlebnisplan lucerne continues to grow with Kamiel Vorwerk - welcome on board.
With his extensive expertise and many years of experience in the entire design and production process, he will be a valuable asset to our projects and goals.
Our new colleague not only brings in-depth knowledge as a graphic and interior designer, but also fresh ideas and innovative approaches that will drive our company forward. His passion and commitment to translating communicative themes into appealing spatial stories fits perfectly with our endeavour to always offer the best solutions and services. We look forward to the challenges we will face together!

Meet Kamiel!

Erlebnisplan thinks around corners and always finds new solutions. "We create stories that can be experienced," says Matthias Imdorf, co-founder of Lucerne-based creative agency Erlebnisplan. "They are often told in a multisensory way: visual, haptic and auditory." Learn more about the daily work of our experience planners in the interview with Matthias Imdorf and Philipp Berweger in the current HTR issue. Thank you Claudia Langenegger for this great article!

Go to article HTR 07/22

The old war game of "nature conservation versus adventure economy on the mountain" has had its day. Our own guiding and enemy images need to be corrected accordingly. How people can be sensitized to natural cycles via orbits, how mountain railroads are increasingly becoming the actual showcase of sustainable action and work - more about this in the article of the current Mountain Manager by Matthias Imdorf.

Artikel Mountain Manager 3/2022

The administration and city council of the town of Schleiden are focusing on a new urban development concept after the flood disaster in July 2021.
Under the leadership of our Erlebnisplanerin Stephanie Fähnrich, we are supporting the national park capital Schleiden in the integrated, spatial and touristic development of the Kneipp spa town of Gemünd.

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On behalf of @Arosa Bergbahnen, we have developed one of the first and currently only staged search games for winter sports enthusiasts in the Tschuggen area. The fidget bear search game creates another attraction format around the theme of bears in the all-year-round destination of Arosa.

The young snow sports enthusiasts help the fidgety bear to get tired during a post run with skis or a snowboard and finally get some rest for the winter.

At the individual wind- and weatherproof posts, the aim is to collect stamps in the form of punches. Once all the stamps have been collected on the game card, the fidget bear is ready for winter rest and the children receive a fine reward in the Tschuggenhütte or Brüggerstuba restaurants.

Die neun hochwertig inszenierten und liebevoll ausgestaltete Posten des Bären-Suchspiel vereinen Wissensvermittlung, Sinneserlebnisse (Klang, Haptik, etc.) und Motorik Aufgaben in einem Such- und Rätselspiel.

Zappelbär Search Game, Arosa

Nature has become synonymous with a healthy, good life. Digitalisation, technological and social innovations open up new possibilities, new multilocal lifestyles and new symbioses between city and country, work and holidays. The counter-trend to urbanisation is in full swing and many rural regions are potential beneficiaries. Likewise, ecological change and the challenges of global warming offer new development options for (pre)Alpine regions. Together with our partners from the fields of economic and location development and spatial planning, we have made it our task to identify and develop attractive locations and to demonstrate financing and operating models so that they can exploit their potential and develop their quality of life. Please contact us for a non-binding consultation!

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The landscape is the original reason for tourism. For us, the preservation of landscape quality is therefore the indispensable foundation of a sustainable development strategy. Through symbiosis of mediation, preservation and orientation, we bring the experience potential of the landscape to fruition and contribute to the creation of identity. Nature serves us on the one hand as a resource and design object and at the same time as a resonance space. Nature has even become a synonym for quality of life. Accompanied by respectful treatment of this valuable asset, we see development options not only in the tourist environment but also in living spaces. The topic in our current newsletter. Subscribe now!

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Swiss Authors' Path, Olten (CH): A town of internationally renowned writers lets its guests and residents alike feel the literary heartbeat.
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The success story of the Olten LiteraTour city and the Swiss Writers' Trail began in 2016. For its 5th anniversary, this interactive theme trail in the urban context was enriched with an exciting crime tour and word-acrobatic short stories.
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Olten authors Alex Capus, Franz Hohler, Pedro Lenz and other writers entice you to walk and listen on audio tours. The stories are read aloud by the people themselves and are closely linked to the personality and location.
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Thanks to @oltentourismus, we were able to accompany this project from the first idea sketch, creation of the Olten LiteraTour brand, to the development and implementation of the touchpoints and recently with the expansion of the content! A profile-raising offer where local players not only recognise themselves, but also actively contribute.
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#swisswriterspath #LiteraTour #olten #culture #identity #refined #experience plan

Swiss Author’s Path, Olten

Dare to do a trouser slip in the sawdust, chat your way through various yodelling techniques or listen to yodelling tones on your smartphone using QR codes: this and much more can be experienced on Switzerland's first yodelling trail!
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Curious? The approximately 3-hour interactive theme trail with breathtaking views in St. Stephan im Simmental has been open to everyone since last weekend. And by that we mean EVERYONE: the yodelling trail is barrier-free, suitable for prams and wheelchairs and can be experienced in three languages: DE, FR and EN.
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Since generation of the initial idea in 2017, when Ueli Moor, the nationally renowned yodelling composer and conductor, took the initiative and wanted to share his passion for yodelling and alpine culture, @erlebnisplan was allowed to be part of it. From the rough and detailed concept, technical planning of each component, children's level, to graphics and content preparation: respectfully, all people involved, as well as nature and animals, were included. In this way, the three key themes 🎶Yodelling🎶, 🌳Nature🌳 and 🕺Ueli🕺 became a triad that could be experienced by the general public.

Check out the first yodelling trail in Switzerland