erlebnisplan AG

We are delighted to welcome Thomas Koller as a new team member in our Consultancy and Strategy Development department!
Thomas not only has a wealth of experience - including as Head of Hotels & Catering at Pilatus-Bahnen AG - but also a keen sense of the needs of guests, hosts and entire destinations. Whether it's Swiss Youth Hostels, where he built up revenue management, or remodelling projects, which he has accompanied as project manager: Thomas knows the industry inside and out.
With his nationwide network, his strategic thinking and his open, down-to-earth manner, he is a real asset to our team - and we are looking forward to everything that is to come!

Get to know Thomas here!

The tourist information centres in the North Eifel are being rethought! Eleven modern experience centres with innovative design and multimedia highlights will be built by 2026. At five locations, ‘adventure cinemas’ will invite visitors to immerse themselves in the region's nature and culture. A new corporate design with a heart motif will also ensure a high recognition value and symbolise the emotional connection to the region.

Click here for the report of the Eifel Tourismus GmbH

Together with partners, we have developed various sub-projects for the destination Lech Zürs, which will be realised in the coming years to further strengthen Lech as a refuge for special and emotional experiences. The Lech Bergbahnen film takes you on a visual journey to make the visions tangible.

Click here for the short film

As a member of the erlebnisplan Deutschland team since February 2024, Barbara Hölschen contributes her structured view of processes and developments. She is passionate about learning and meeting places, which she sees as places where people feel comfortable and can both learn intrinsically and experience something remarkable.

Find out more about our new business field here

With ‘Rocky's Winter Adventure’, the Niederhornbahn offers a new attraction for families: a around ten-kilometre-long theme and hiking trail from the Niederhorn to Waldegg with stations about wild animals such as ibex, whereby Erlebnisplan was involved in the detailed planning and implementation.
The themed trail with Rocky was successfully opened on 21 December 2024.

Click here for the report in the Jungfrauzeitung

Erlebnisplan is strengthening its sphere of activity in Ticino with the joint venture ‘Spaziotre’. With Omnis Vision and Elia Frapolli, we are delighted to have two strong co-operation partners at our side to tackle new challenges together.
Spaziotre combines three outstanding areas of expertise with which complex projects can be successfully approached, accompanied and implemented, from strategic consulting and conceptualisation to implementation support and project management.

spaziotre

How do I become a good host? How can children help shape their primary school? How does a museum become a real host? Barbara Hölschen from erlebnisplan explored these and other questions during a module week of the kuverum course. As an expert in learning and meeting places, she accompanied students to develop projects in Winterthur and Lavin – city and countryside in dialogue. Impulses in the Winterthur Art Museum and intensive working time in Lavin supported the project planning. Contact Barbara or browse our website to find out more about our ‘Learning and meeting places’ business area.

Kuverum course in Winterthur

The Alpine Trail in Malbun was opened in June! We would like to thank Liechteinstein Marketing for the great cooperation!
The result is a themed trail with interactive stations around the valley of Malbun. Visitors are accompanied by the local boy Noah and his friend, the eagle Darius, who give them an insight into the topics of tourism, Alpine culture and nature. The trail leads past the Pradamee-Alm, where cheese specialities can be made and tasted.
The Almerz is a hand-carved Liechtenstein treasure. For centuries, it has been used to decorate the cattle at the cattle drive. After a happy alpine summer, this symbol adorns the stables of the Unterland.

Alpherzweg Liechtenstein

Erlebnisplan is pleased to announce the appointment of Beat Wälti as new Project Manager for Strategy and Consulting. With his extensive experience and expertise, Beat Wälti will enrich the Erlebnisplan AG team and make a decisive contribution to the further development of the company. Wälti brings a wealth of experience from various positions in tourism, including senior roles at Switzerland Tourism, Pilatus-Bahnen AG and Lucerne Tourism. Most recently, he was Managing Director of ZERMATTERS, the leading organisation for outdoor experiences in Zermatt. Under his leadership, ZERMATTERS has experienced significant growth since its foundation in June 2019.

To the complete media release

Our team at erlebnisplan lucerne continues to grow with Kamiel Vorwerk - welcome on board.
With his extensive expertise and many years of experience in the entire design and production process, he will be a valuable asset to our projects and goals.
Our new colleague not only brings in-depth knowledge as a graphic and interior designer, but also fresh ideas and innovative approaches that will drive our company forward. His passion and commitment to translating communicative themes into appealing spatial stories fits perfectly with our endeavour to always offer the best solutions and services. We look forward to the challenges we will face together!

Meet Kamiel!

Erlebnisplan thinks around corners and always finds new solutions. "We create stories that can be experienced," says Matthias Imdorf, co-founder of Lucerne-based creative agency Erlebnisplan. "They are often told in a multisensory way: visual, haptic and auditory." Learn more about the daily work of our experience planners in the interview with Matthias Imdorf and Philipp Berweger in the current HTR issue. Thank you Claudia Langenegger for this great article!

Go to article HTR 07/22

The old war game of "nature conservation versus adventure economy on the mountain" has had its day. Our own guiding and enemy images need to be corrected accordingly. How people can be sensitized to natural cycles via orbits, how mountain railroads are increasingly becoming the actual showcase of sustainable action and work - more about this in the article of the current Mountain Manager by Matthias Imdorf.

Artikel Mountain Manager 3/2022