Hotel Serpiano, Monte San Giorgio (CH), Italy
Hotel Serpiano not only possesses a breathtaking panorama of Lake Maggiore, but is perched above a prehistoric UNESCO World Natural Heritage Site. 200 million-year-old fossils hide under its lands and provide enough impeteus for its USP.
In the course of the comprehensive plan for UNESCO’s ‘Monte San Giorgio – Un mare di ricordi’ (a sea of memories), Erlebnisplan developed scenarios for Hotel Serpiano. With the tourism revitalisation of the region, through the new Botta Fossil Museum as well as active marketing through the UNESCO label, the conceptual approaches represent measures orchestrated to position the hotel accordingly.