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Expert contribution on the Spruce Tree Castle Zillertal

In the fifth edition of this year's the Mountain Manager magazine, Stephanie Fähnrich introduces the newest summer attraction, the Spruce Tree Castle in Zillertal, and outlines the need an value of establishing unique and harmonious experience worlds to embed attractions in. 

Read or download the article here. [available in German]

Expert contribution on attractions in World Heritage regions and nature conservation areas

In the April edition of the Mountain Manager magazine, Stephanie Fähnrich talks about the challenges and balancing act between conservation duties and contemporary instrumentation in the development of tourism offers. She also discusses ‘distinguished’ scenic areas.

Read or download the article here. [available in German]

Expert contribution on the sustainable management of mountain railways

In the September edition of the Mountain Manager magazine, Matthias Imdorf outlines the state of affairs and challenges of today’s mountain railway companies within the positioning of their services. What has long been understood is now to be developed:

Offers ought to be tailored to the respective service provider, area and target group, characterised not by quantity but quality – from the winter-sports-focused company to the year-round experience provider. How one keeps this vision in times of great change, without losing perspective, is connected with thinking outside the box and seeing beyond the end of one’s nose.

Read or download the article here. [available in German]

Expert contribution on the orchestration of hotel experiences

In the current issue of the trade magazine ‘Hotelier’, tourism expert Matthias Imdorf explains, what steps pave the way to a well-orchestrated hotel experience. There are countless hotels and they all have the fundamental elements of table and bed in common. But what is it that differentiates one from the other? What exactly do the guests appreciate in a particular place that they cannot find anywhere else? These and many other questions are examined.

Read more here. [available in German]

Storytelling: the fuel for innovations in tourism

Expert contribution in Mountain Manager 04/2014

In the Tyrolean family destination Serfaus-Fiss-Ladis, which is today’s market leader, the quantitative development of tourism offers is accompanied by a growing awareness of quality. In the area’s largest themed summer attraction ‘Alp Hög’, which opened in summer 2015, integrating the narrative coherently plays a crucial role.

Read more here. [in German]